It has been another exciting year for Seven. With the team having grown once again, we’ve been able to take on more exciting work and deliver an abundance of successful campaigns. The proof is in the pudding: across all of our clients, online media coverage has secured an estimated 137 million online views with an additional 566,000 on social media. Print stories in newspapers and magazines have amassed a circulation of 13.7 million, and broadcast PR has reached a potential 47.1 million people on TV and 220 million on radio around the world.

Reflecting on the success of the year, we have rounded up our most impressive announcements. We are proud of everything that the team has achieved, and can’t wait to see what lies in store in 2025!

Kicking off with one of our biggest achievements: after ten years, the £8m Longitude Prize on AMR announced its winner: the PA-100 AST System. Sysmex Astrego, the team behind the technology, were crowned on BBC’s The One Show, featured on a BBC News at 10 live broadcast, interviewed on BBC World News and covered by multiple national publications — with an op-ed by Lord Martin Rees, Longitude Committee Chair and Astronomer Royal, also published in the New Scientist.

High tech specs and adapted World Cup pitch sensors were awarded their share of £1.5m after being announced as finalists of the Longitude Prize on Dementia on BBC’s The One Show. An op-ed from Fiona Carragher, Chief Policy and Research Officer at Alzheimer’s Society UK, featured in the New Scientist.

After a phenomenal year for the Longitude Prize, we were proud to help launch the third installation in the series of modern Longitude Prizes, which will incentivise A.I. drug discoveries to change treatment for motor neurone disease: the Longitude Prize on ALS.

The ten finalists of the UK Space Agency’s Aqualunar Challenge were announced in July, with an interview and team profiles in the Guardian. The teams are developing technologies to purify water frozen in the lunar soil to make possible human habitation on the Moon’s surface.

The second Manchester Prize launched in November – a multi-million-pound challenge prize rewarding UK-led breakthroughs in AI for public good. Seven secured coverage across major trade titles, including Computer Weekly, Edie, UKTN and Smart Cities World.

Seven worked with The Royal Academy of Engineering to launch the £150 Green Future Fellowships programme, with a wealth of coverage across top-target media including the Engineer, the Manufacturer, Business Green and Tech Funding News.

Other highlights include pension-finding platform Raindrop partnering with Standard Life to offer a free tool to enable customers to locate lost pension pots. Since launch, Raindrop has found over £350m in lost pots.

Currensea successfully launched the world’s first hotel loyalty debit card in partnership with Hilton to offer the hotel group’s loyalty scheme members enhanced benefits. The offering drives customer engagement and delivers enhanced value.

Responsible lender Creditspring launched its third Financial Stability Tracker, hosting a media breakfast attended by StepChange, The Telegraph, Hearst and This is Money. Alongside conducting a radio day with consumer champion Martyn James and working with social media finfluencer Go Fund Yourself, Creditspring also successfully launched its new product, Creditspring Go.

A new benefits marketplace, one media breakfast, two reports, multiple award wins, growing its customer base by 20% in H1 and achieving national coverage in The Times all mark Zest’s successes in 2024, as the employee benefits technology provider continues to serve over 500 businesses and 300,000 employees.

Mastercard and Worldpay hosted Thrive Street in Birmingham. The event – which is a celebration of entrepreneurship in the UK – was opened by retail champion and ‘Queen of Shops’, Mary Portas, and gave six local small business owners an opportunity to test out physical retail in the Bullring, one of the city’s busiest shopping destinations.

And finally: Mastercard launched Move, its full portfolio of money transfer capabilities, which was marked by a five-part thought-leadership series with Bloomberg. Each article explored a different use case from around the world, and we heard from the individuals, small business owners and families who are reliant on fast, secure and cost-effective money movement.

To everyone that has helped us make 2024 such a success, thank you! Looking back on all that has been achieved, we can’t help but look forward to everything that 2025 has to offer.

Merry Christmas and a Happy New Year from all of the team at Seven.