We believe in communication with purpose. For us that means authentic, stand-out and impactful campaigns for our partners which are based on insights, competitor analysis, and an understanding of their visions, goals and business operations.

We ensure a dedicated team of experts for our clients – with senior team members involved in the day-to-day delivery of all communications activity – which means our team understands not only our clients’ businesses, but the sectors in which they operate and the broader industry issues that impact them.

Message Development

At the core of any communications activity must be clear, defined messaging, grounded in rigorous proof points, with a definitive target audience. Too often brands focus on buzzwords, try to say too much, or fail to take into account their competitive landscape or broader industry and societal issues.

When beginning work with any client we conduct research to provide insights into our partners, their competitors and the wider media landscape so we can develop concise, clear and distinct messaging that will form the foundation for all communications activity to follow.

Having a single point of truth for all messaging allows us to be more self-sufficient in supporting our clients and ensures consistency of messaging over time to guarantee cut through.

Stakeholder Mapping & Engagement

It’s important that communications campaigns don’t just speak to our clients’ audiences but also the people their audiences are listening to – whether industry bodies, consumers groups or policymakers – because these are the voices that media will go to for additional commentary.

We work with our clients to identify these stakeholders and advocates and think creatively about how to reach and engage them – whether through events, interviews or 1:1 briefings.

This approach can help to elevate our clients by aligning them with other brands, as well as creating broader advocacy to support and amplify campaigns.

PR & Media Relations

In a changing, increasingly competitive media landscape characterised by shrinking news teams and a drive for immediate news, a fast-responding, robust press office function has never been more important.

We maintain an always-on press office for clients to ensure spokespeople can contribute and respond to breaking news, when it happens, keeping our clients part of the conversation and front-of-mind with media.

And by maintaining strong relationships with key journalists across national, broadcast and trade media, we are able to develop bespoke campaigns and creative angles that will resonate and cut through in a crowded news agenda.

Content

With AI generated content increasingly relied on by brands, high-quality written work – both short-form or long-form – is crucial in order to stand out and engage audiences, whether that’s customers, partners, industry stakeholders, or investors.

We craft and develop strong content for earned, owned and paid channels – from thought leadership and op-eds, to web copy, blogs and social media posts – with messaging aligned across communications activity.

We also produce long-form content such as research and whitepapers – leading idea development, managing research agencies, writing reports and packaging the outputs for multiple channels, from stakeholder distribution to media.

Social Media & Influencer Engagement

Owned channels are a key part of any brand communications and can also amplify PR activity, ensuring a consistent, multi-channel approach to reach as many people as possible.

We support our clients to maintain their social media presence – whether creating content based on PR campaigns and activity or sharing their views on wider news from across their sector.

We also work with B2B and B2C social media influencers – across LinkedIn, Instagram and TikTok – to broaden our clients’ reach and amplify messages.

Corporate Communications & Crisis Management

Robust corporate communications and reputation and crisis planning are the bedrock of any strong press office function – ensuring that plans, processes and Q&As are in place for anticipated situations and covering all audiences, from internal to external.

We are experienced in managing crises for global organisations as well as managing complex communications processes for mergers, acquisitions and change programmes, supporting all stakeholders involved.

We work closely with key stakeholders to both support corporate announcements – such as funding rounds – and minimise the negative impact of pending or breaking crises through considered and tested tactics.

We also support start-ups and scale-ups in driving communications to support funding rounds and have worked with several clients on their growth journey from start up to exit, in addition to supporting charities and not-for-profits on their fundraising strategies.